Behavioral Science Associate Director



Behavioral Science Associate Director Plainsboro, New Jersey

Title:  Associate Director, Behavioral Science

Job Type:  Permanent

Primary Location:  Plainsboro, New Jersey

The Challenge:

Vignetic is looking for an Associate Director, Behavioral Science candidate who is a subject matter expert (SME) and will support research and consultancy teams on client projects and proposals.  The Associate Director’s role is hands-on, providing teams with critical guidance on the application of behavioral science-based research methodologies and conceptual approaches, and functioning as a client-facing SME on projects with a heavy behavioral science component.  

The successful candidate is someone who:

  • Has deep respect for, and understanding of, behavioral science – both its strengths and limitations – and sees the value it can bring in solving clients’ business challenges
  • Is passionate about using behavioral science to understand what makes clients’ customers tick
  • Can use their subject matter expertise to design projects, both with and without primary research, that can generate deep insights into healthcare customer behavior
  • Knows how to transform insights from behavioral science applications into unique recommendations that can be implemented in our client’s marketing efforts
  • Thinks both strategically and practically so that applications of the science stay focused on the client’s business challenges and are feasible to implement
  • Enjoys rolling up their sleeves to engage in boots-on-the-ground problem solving and project execution

Role & Responsibilities:

  • Execute and educate on key behavioral science-based methods and service offerings within the company and contribute to their continued refinement and development.
  • Take a client-facing role as behavioral science SME on research and consultancy projects.
  • Collaborate with teams to help them understand clients’ business problems from a behavioral science angle, extract behavioral insights from data, and formulate strategic and tactical recommendations from those insights.
  • Contribute to the design, materials development, and execution of qualitative and quantitative research studies involving behavioral science-based approaches and methods.
  • Take part in proposal writing and pitch presentation, presenting project outputs to clients, and participating in client workshops where behavioral science applications are involved.

Essential Skills & Qualifications:

  • Postgraduate degree in Psychology, Sociology, Anthropology, or a related social science field, with a strong research component; Ph.D. preferred
  • 7+ years’ experience in marketing or market research, preferably on the supplier or agency side, with at least 4 years’ experience in the healthcare or pharmaceutical industry
  • Broad base of behavioral science knowledge relevant to understanding physician decision-making and patient or healthcare consumer behavior
  • Deep knowledge of research methodologies from the behavioral sciences for studying cognition, emotion, motivation, decision-making, personality, social influence, etc.
  • Strong knowledge of both qualitative and quantitative market research methods, particularly as used in the healthcare industry
  • Demonstrated ability to design and execute primary research in an applied context
  • A desire to work in a client-focused, commercial environment
  • High level of self-motivation, enthusiasm, and a desire to meet and exceed goals
  • The ability to handle multiple priorities
  • High level of proficiency with Microsoft Office, especially Word, Excel, and PowerPoint; proficiency with tools for quantitative research (e.g., SPSS, STATA, R) highly desired
  • Willing and able to travel domestically and internationally as required




Tagged as: Behavioral Science Associate Director