Pharmaceuticals

Digital Strategy Associate Director

Permanent

Vignetic

Digital Strategy Associate Director Princeton, NJ

Title: Digital Strategy Associate Director

Job Type: Permanent

Primary Location: Princeton, NJ

The Challenge:

Our client is seeking an Associate Director, Digital Strategy who will serve as the digital strategy lead for US based launch in hematology.  This critical role will report directly into the Sr. Director of Digital Marketing and be expected to work within the US Marketing & Sales Team as well as with key cross functional teams. 

Roles & Responsibilities:

  • Serve as the digital SME & business partner to the US Marketing & Sales Team, cross-functional teams and US alliance partners.
  • Seamlessly integrate omni-channel strategies into the overall product brand plan.
  • Shape tactical plans, pull-thru prioritized tactics and become immersed in the overall brand vision & strategy set by leadership.
  • Lead with data; Ensure data is a priority, that it is captured, and measurement strategies are designed at the onset.
  • Ensure perspectives from key stakeholders (Ops, Privacy, Data Science, Regulatory, IT) are accounted early and often.
  • Spearhead novel & innovative ways of working in the spirit of delivering the ideal customer experience.
  • Stay abreast of industry trends and promotional opportunities and promote best practices.
  • Define Key Performance Indicators and report up through US Marketing & Sales Team.
  • Manage project timelines, budgets and all key deliverables aligned to launch readiness.

Essential Skills & Requirements:

  • A minimum of a bachelor’s degree is required. Advanced degree preferred.
  • A minimum of 7+ years of professional relevant experience required (Pharma/Biotech).
  • Oncology/hematology marketing and/or relevant therapeutic areas experience preferred.
  • Deep digital & omni-channel execution experience across core channels required.
  • Thorough understanding of the cross-functional interdependencies needed to successfully execute complex omni-channel efforts.
  • Demonstrated knowledge of marketing operations, data operations and data privacy.
  • Experience with leading marketing technologies in support of web/mobile/app experience, automation, performance & insight generation, and compliance.
  • Proven ability to work cross-functionally and on multiple projects simultaneously.
  • Resourceful, decisive, and proactive approach to managing multiple priorities in a fast-growing organization.
  • Startup, emerging pharma, or new team experience preferred.
  • Prior joint venture, Co-promote, co-marketing alliance experience preferred.

 

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Tagged as: Digital Strategy Associate Director